How to Use an AI Image Generator: A Beginner Workflow From Idea to Final Asset

To make an AI image, choose a purpose and frame, describe one subject clearly, generate a draft, and correct one problem at a time. You do not need a long prompt or a different model for every attempt. Below is a first project you can follow in the Create Image workspace, followed by a review checklist you can reuse.

Make your first image: a website banner

This is an example brief and prompt to try, not a recorded benchmark or a promise of an identical result. The goal is a wide banner with a product on the right and room for a headline on the left.

1. Open the image workspace. Sign in if prompted and check the selected model and displayed credit cost before generating. Model availability and settings depend on the current workspace configuration.
2. Select text-to-image for an invented product concept. If an actual product must stay recognizable, use a reference-capable option and your own approved photo instead.
3. Choose a landscape ratio offered by the selected model. Paste the prompt below; do not add a logo or headline yet.
4. Generate a draft. Keep the model, ratio, and original prompt in your notes. Compare the image against the three checks below before spending credits on another attempt.
5. Change only the failed instruction and generate again. Download the selected result when it is ready; add exact typography in a design editor and check the final crop.

A single matte silver reusable water bottle on the right third of a quiet studio table. Eye-level product photograph, soft window light from the left, pale blue background. Wide composition with clear empty space on the left for a website headline. One bottle, no lettering, no logo, no extra objects.

Check the draft against the brief:

• **Subject:** exactly one bottle with a continuous silhouette and cap. A duplicated bottle is a failed draft even if the lighting looks attractive.
• **Placement:** the bottle remains on the right and the left side has usable copy space at your final crop.
• **Detail:** inspect reflections, contact shadows, edges, and accidental lettering at full size. This concept is not a photograph of a real product.

If the bottle is too small, replace the framing instruction with “medium-close view, bottle filling the right half of the frame.” If the background is busy, ask for “a plain seamless studio background.” Do not change both instructions at once, or you will not know which change helped.

For an actual product, follow the reference-image workflow. For more placement-specific examples, see the creative assets collection.

Write a one-sentence brief before a prompt

Begin with the purpose of the image. A useful brief might be: "Create a wide website hero image that presents a reusable water bottle as calm, modern, and suitable for commuters." This sentence identifies the placement, subject, and intended feeling. It also gives you a test for every result. A beautiful mountain scene is not successful if it leaves no space for a headline or makes the bottle too small. The brief should describe the job of the asset, not the technology used to make it.

Choose the workflow that matches the task

Use text-to-image when you are exploring a new concept and do not need to preserve a specific object or person. Use image-to-image when you already have a product photo, sketch, pose, composition, or character that should guide the result. Use editing when most of an existing image works and only a region needs to change. Starting with the correct workflow saves generations. A reference is valuable for identity and structure, while a blank prompt is valuable for open exploration.

Pick a model based on the result you need

Different models may interpret reference images, typography, realism, and stylization differently. Start with an available model that supports your required input and frame. Check the model selector rather than assuming every model named in an article is currently enabled. Compare options only when your first model cannot meet a specific requirement; repeated experiments can consume credits. Keep the same brief during a comparison and judge the output, not the model name.

Build the prompt in a stable order

Start with the main subject, then add action or condition, setting, composition, visual direction, and essential constraints. For example: "A matte silver travel bottle standing on a train-station bench after light rain, eye-level product photograph, wide composition with negative space on the left, cool morning daylight, subtle reflections, no text or extra bottles." This order makes the prompt easier to debug. If the framing is wrong, change the composition phrase without rewriting the subject and lighting.

Choose the aspect ratio before generating

The frame changes the model's composition. A square works well for product tiles and many feeds. A vertical frame suits stories, posters, and full-screen mobile placements. A wide frame suits website heroes, presentation covers, and video thumbnails. If you generate a square image and later crop it into a banner, you may lose the subject or important background context. Select the target ratio early and request negative space where interface text or campaign copy will appear.

Use references with a preserve-and-change instruction

When uploading a reference, say what information it supplies. "Preserve the bottle shape, cap design, and camera angle" is more useful than "make this better." Follow it with the intended transformation: "replace the background with a quiet modern station and change the light to a soft blue morning." If several things must change, handle structure first and style second. A reference increases control, but it cannot know which details are important unless the instruction identifies them.

Generate a small, comparable batch

Create enough variations to see alternatives without losing track of the decision. Four candidates are often more useful than twenty unrelated images. Keep the prompt and aspect ratio stable during the first batch. Compare subject accuracy, composition, lighting, and suitability for the final placement. Choose one direction even if it is not perfect. The next step is targeted refinement, not another random search across every possible style.

Refine one variable at a time

Suppose the product looks correct but the background is too busy. Keep the subject, camera, and lighting instructions, then simplify only the environment. If the scene is good but the bottle feels small, change the shot from wide to medium-close or specify its position and scale. If the mood is wrong, adjust color temperature and contrast without changing the pose. Controlled changes create a useful session history and make it possible to return to an earlier version.

Treat text as a separate production decision

Some models can render short text, but important copy, prices, legal information, and logos still deserve a deliberate editing step. Generate clean space for typography, then add final text in a design tool when exact spelling and brand consistency matter. If you ask the model to create a label concept, treat the generated letters as visual placeholders until they have been checked. Never publish packaging or promotional text without reading every character at full size.

Review technical and content quality

Inspect the full-resolution result for hands, faces, repeated objects, reflections, shadows, perspective, and unexpected text. Make sure the subject does not merge into the background. Check the final crop on the device where it will be used. Confirm that you have permission to upload and reuse reference materials. If the image represents a real product, person, or place, verify that the result does not create a false factual claim.

Export versions for actual placements

Once the direction is approved, create intentional variants. A website hero may need a wide crop and copy space. A social post may need a square composition with a larger subject. A story may need vertical framing and more room at the top and bottom for interface overlays. Generate or edit each placement from the approved direction rather than forcing one file into every format. Keep filenames and notes that connect each output to its prompt and intended use.

Using an AI image generator well is a sequence of manageable decisions: define the job, choose the workflow, structure the prompt, generate comparable drafts, refine one variable, and review before publishing. This method produces fewer disposable images and more assets that can survive real design, marketing, and content requirements.